6 Tips To Put Your Real Estate CRM To Work For You

Many agents know full well the benefits that a good real estate CRM can offer them. However, many of those same agents do not understand how to effectively use all of the available options. Below are some of the top tips to help put your CRM to work for you in order to be successful.

1. Choose The Best Categories

Real estate CRM software is different from other types of CRM. Real estate agents need to categorize it appropriately in order to send out the right marketing materials to the right groups. An example would be creating a category for home buyers that are 60 to 90 days away from closing. Emails sent to these people will be different than those receiving emails waiting to find out if they are pre-approved from lenders.

2. Create Messages Custom-Made To Specific Audiences

As a real estate agent, you work with home buyers, sellers and other real estate contacts. You will need to create custom messages for each of these different audiences. Within these categories, create subcategories for different specific emails as well. The better you are at creating custom messages for specific audiences, the more responsive your recipients will be.

3. Add Everyone To Newsletter List

Successful real estate agents have many common tasks they complete. One of these is sending out a monthly newsletter. Be sure this newsletter goes out to everyone in your database and appeals to a variety of different people. The newsletter should also go out to past clients who may one day need to be reminded that you worked with them before.

4. Remove Unsubscribed Email Recipients

No matter what the reason is, it is best to remove someone from your email list if they have unsubscribed from you. Most real estate CRM software comes with the option to remove email addresses from your database as soon as someone clicks unsubscribe in one of their emails. For more information, you may appreciate the resources available at IXACT Contact.

5. Keep Contact Moving Through The Pipeline

If one of your real estate leads buys or sells a home successfully through you, they should be moved on to the next appropriate category in your software. They may not be a prospect for the time being, but they can still turn into a future client again. If a transaction has been completed, move them into a “keep in touch” campaign and allow them to continue receiving your monthly newsletters. This is one of the most vital parts of making your CRM work for you to ensure past clients don’t forget they can use you in the future again. It may also remind people to recommend you to someone they know who is looking for a real estate agent to hire.

6. Remove Contacts With Names Only

If you have leads in your contact list with no contact information or with obvious phony names, it is best to delete them. Trying to work with these people will often be a waste of time and shows they are not truly interested.


Five Important Reasons to Request DNA Testing

Today, Canadians frequently seek DNA testing services. Knowledge about the human genome expanded rapidly during the past three decades. In this century, this form of testing often answers very specific questions. This article lists five of the most important reasons why people request DNA tests:

1. Learn More About Your Ancestry

The sophistication of DNA testing today permits individuals to learn detailed information about their ancestry. While many people use home testing kits to assist their genealogical research efforts in general, this type of test will also reveal highly personal ancestry information. It may allow children to identify previously anonymous sperm donors by name, for example.

2. Discover Whether Certain Genetic Conditions Occur in Your Family

One important reason to obtain this type of test involves determining whether or not couples might carry genes which could impact their offspring. Prospective parents may wish to know their chances of transmitting medical conditions such as cystic fibrosis or the blood disorder hemophilia, for example.

3. Assess Your Chance of Developing Some Types of Genetic Diseases Later in Life

Some people request DNA tests to determine their own chances of developing genetically-related conditions later in life. For instance, a genetic profile may reveal a test subject stands a high chance of eventually contracting an aggressive type of breast cancer. Today surgeons will perform preventative mastectomies for healthy patients who display a genetic predisposition to eventually contract this life-threatening condition. For more information, many online resources can also be found on the CRI Genetics website.

4. Prove Your Innocence in a Criminal Case

Defendants accused of crimes today sometimes request DNA testing in order to establish their innocence. For example, a wrongfully convicted prisoner may seek a DNA test in order to challenge evidence collected at a crime scene. While DNA testing has resulted in criminal convictions in some “cold” cases recently, it has also led to the exoneration of wrongfully accused suspects.

5. Help Identify Missing Loved Ones

Yet another important reason to obtain this type of test involves confirming the identity (or not) of a close family members. Relatives of lost or missing people sometimes take DNA tests for this reason. If someone develops amnesia and no one knows the patient’s identity, this type of test may prove valuable. When blood relatives have placed their DNA results on file, DNA permits the rapid identification of a “John Doe” or “Jane Doe”, even in another, geographically distant, province.

Impressive advances in knowledge about genetics have enabled DNA tests to furnish a wide array of data. This type of test yields specific health and personal information. People who submit DNA for testing sometimes gain insights into subjects which would have remained obscure during previous historical eras.


7 Ways Water Gets Inside Your Home From the Roof

The roof of any home is an important feature of the design and build that keeps all types of moisture outside. Failures, even small ones, can lead to leaks that end up causing prolific damage. A roofer can locate and fix leaks quickly.

1- Incorrect Installation of a New Roof

Having a new roof installed incorrectly can cost you much more than having to get the work done again. Holes made by incorrectly placed nails can cause your roof to leak in numerous spots. The resulting water damage can cost thousands to repair if it’s not noticed right away. Be choosy about the roofing service you use and make sure they come to you with high praise and recommendations.

2- Holes From Debris

Tree limbs can be tough on a roof. A weighty limb can break a hole in your roof. Other types of debris like lawn furniture can also puncture through the roof with high enough winds. Any break in the roof will allow rain and other moisture free access to the interior of your home. For more insights, Cherry and Clark Roofing is a good resource to find additional information.

3- Failed or Missing Flashing

Flashing is a strip of metal that runs along the areas where parts of your roof join. Without this strip of metal attached to the roof, you will have a leak problem. Have an experienced roofer replace any flashing that is bent, loose, or missing,

4- Vents or Skylights

Any vents that run through your roof or skylights placed in the roof are weaknesses that have to be monitored to ensure they are and stay sealed. It’s the first areas to check if you begin to experience an unexplained roofing leak. The fix is typically inexpensive and requires a little additional sealant material.

5- Chimney Crowns

The base of the chimney that enters your roof has mortar material called the crown. Cracks and weathering of the mortar can cause it to break apart, fall off or crack deep enough to allow water intrusion. Check these areas periodically to ensure it’s sound and leak-proof.

6- Missing Roofing Materials

Areas with missing roofing materials are open doorways for moisture to come right on in your home. Stop this problem by having the materials replaced. Discuss whether its time to look at roofing replacement if the area of missing or damaged materials is big.

7- Missing or Damaged Chimney Cap

The cap piece that tops your chimney is an important piece that keeps water from rains or snows from going directly down your chimney. It can become dented or come up missing over the years. Have it replaced to make sure your chimney area stays dry and mold-free.

A licensed and certified roofer can determine the source of your roofing leak and have it repaired quickly.