6 Tips To Put Your Real Estate CRM To Work For You

Many agents know full well the benefits that a good real estate CRM can offer them. However, many of those same agents do not understand how to effectively use all of the available options. Below are some of the top tips to help put your CRM to work for you in order to be successful.

1. Choose The Best Categories

Real estate CRM software is different from other types of CRM. Real estate agents need to categorize it appropriately in order to send out the right marketing materials to the right groups. An example would be creating a category for home buyers that are 60 to 90 days away from closing. Emails sent to these people will be different than those receiving emails waiting to find out if they are pre-approved from lenders.

2. Create Messages Custom-Made To Specific Audiences

As a real estate agent, you work with home buyers, sellers and other real estate contacts. You will need to create custom messages for each of these different audiences. Within these categories, create subcategories for different specific emails as well. The better you are at creating custom messages for specific audiences, the more responsive your recipients will be.

3. Add Everyone To Newsletter List

Successful real estate agents have many common tasks they complete. One of these is sending out a monthly newsletter. Be sure this newsletter goes out to everyone in your database and appeals to a variety of different people. The newsletter should also go out to past clients who may one day need to be reminded that you worked with them before.

4. Remove Unsubscribed Email Recipients

No matter what the reason is, it is best to remove someone from your email list if they have unsubscribed from you. Most real estate CRM software comes with the option to remove email addresses from your database as soon as someone clicks unsubscribe in one of their emails. For more information, you may appreciate the resources available at IXACT Contact.

5. Keep Contact Moving Through The Pipeline

If one of your real estate leads buys or sells a home successfully through you, they should be moved on to the next appropriate category in your software. They may not be a prospect for the time being, but they can still turn into a future client again. If a transaction has been completed, move them into a “keep in touch” campaign and allow them to continue receiving your monthly newsletters. This is one of the most vital parts of making your CRM work for you to ensure past clients don’t forget they can use you in the future again. It may also remind people to recommend you to someone they know who is looking for a real estate agent to hire.

6. Remove Contacts With Names Only

If you have leads in your contact list with no contact information or with obvious phony names, it is best to delete them. Trying to work with these people will often be a waste of time and shows they are not truly interested.


Five Important Reasons to Request DNA Testing

Today, Canadians frequently seek DNA testing services. Knowledge about the human genome expanded rapidly during the past three decades. In this century, this form of testing often answers very specific questions. This article lists five of the most important reasons why people request DNA tests:

1. Learn More About Your Ancestry

The sophistication of DNA testing today permits individuals to learn detailed information about their ancestry. While many people use home testing kits to assist their genealogical research efforts in general, this type of test will also reveal highly personal ancestry information. It may allow children to identify previously anonymous sperm donors by name, for example.

2. Discover Whether Certain Genetic Conditions Occur in Your Family

One important reason to obtain this type of test involves determining whether or not couples might carry genes which could impact their offspring. Prospective parents may wish to know their chances of transmitting medical conditions such as cystic fibrosis or the blood disorder hemophilia, for example.

3. Assess Your Chance of Developing Some Types of Genetic Diseases Later in Life

Some people request DNA tests to determine their own chances of developing genetically-related conditions later in life. For instance, a genetic profile may reveal a test subject stands a high chance of eventually contracting an aggressive type of breast cancer. Today surgeons will perform preventative mastectomies for healthy patients who display a genetic predisposition to eventually contract this life-threatening condition. For more information, many online resources can also be found on the CRI Genetics website.

4. Prove Your Innocence in a Criminal Case

Defendants accused of crimes today sometimes request DNA testing in order to establish their innocence. For example, a wrongfully convicted prisoner may seek a DNA test in order to challenge evidence collected at a crime scene. While DNA testing has resulted in criminal convictions in some “cold” cases recently, it has also led to the exoneration of wrongfully accused suspects.

5. Help Identify Missing Loved Ones

Yet another important reason to obtain this type of test involves confirming the identity (or not) of a close family members. Relatives of lost or missing people sometimes take DNA tests for this reason. If someone develops amnesia and no one knows the patient’s identity, this type of test may prove valuable. When blood relatives have placed their DNA results on file, DNA permits the rapid identification of a “John Doe” or “Jane Doe”, even in another, geographically distant, province.

Impressive advances in knowledge about genetics have enabled DNA tests to furnish a wide array of data. This type of test yields specific health and personal information. People who submit DNA for testing sometimes gain insights into subjects which would have remained obscure during previous historical eras.


4 Reasons to Consult With a Lawyer Regarding a Vacation Home

Dividing up financial assets can often be one of the messiest aspects of a divorce. While a time share, summer home or vacation property may not be as pressing a concern as a primary residence, speaking with a qualified divorce lawyer regarding a second property is always a smart move. Even a modest property can be a sizeable financial asset, one that could become a point of contention during a divorce.

1. Custody and Living Arrangements

The number of properties available, their location and even the amenities they have to offer can all become important points for negotiating a child custody agreement. A vacation home or investment property can also help to ensure that lodging is available both during and after the proceedings. Speaking with a divorce attorney regarding such options can allow clients to base their decisions on more accurate information. There are plenty of resources available at the Matrimonial Home website for more information.

2. Financial Settlements

The dollar value of a major shared asset, like a second property, can often be substantial. Having to give up a summer home or even liquidate a second property as part of a financial settlement can be a major issue. The right divorce lawyer can help to ensure that their clients are able to obtain a more favorable ruling, settlement or an agreement that better protects their interests and finances.

3. Deciding to Keep or Sell a Property

In the world of real estate, timing is everything. Deciding to sell in the wrong market can result in a substantial loss. The current market, future forecasts and even the current state of the property should all be taken into account before deciding to keep or sell a real estate asset. The right firm or attorney can help to ensure that ownership of a vacation home is more likely to be retained until the time is right to list the property for sale.

4. Determining Shared Assets

Continuing to share a vacation property following a divorce is another option that may need to be considered. Time share, scheduling and other details may all need to be discussed prior to creation of a bounding legal agreement. Working without the assistance of a seasoned divorce lawyer could make such efforts far more difficult.

Selecting the Right Firm

Finding the right lawyer can often be the single most important concern for ensuring that divorce proceedings are able to be managed as effectively as possible. Property owners who lack formal representation and those that elect to make use of a second-rate attorney or a firm that may not be up to the challenge could be putting themselves at a major disadvantage. Working alongside the right divorce lawyer helps to ensure that the right decisions are made regarding what to do with a vacation home or an investment property.


7 Points to Ponder for the Perfect Bath and Shower Combination

Start mulling over the variety of bathtub and shower selections there are available before calling the plumber in to perform the remodel. Each one provides a different look and vibe to your bathroom space. Keep reading to learn the important points to consider before making your final choice.

1. Together or Separate Units

Designing and installing a bathtub and shower that are stand-alone units is nice, but not everyone has enough bathroom floor space to make it happen. One of the first decisions you’ll need to make is whether you want or have the space to have them as separate units or as a one-piece combination. You can still find some great deals and do wonderful design things with combination units.

2. To See or Not to See

Do you want the tub and shower unit visible to one another if they are separate? You can separate them using glass, or tuck the shower away in its own tiled nook. You can have them both together behind glass. Each idea will provide a different look and feel to your bathroom.

3. Tub Style

The cast-iron claw-foot tub is coming back to the design scene and gaining popularity. You can also choose from the Romanesque feel of an in-ground tub. Fiberglass tub and bath combinations will always be a common addition to homes with multiple bathrooms.

4. Tub Shape

Teacup tubs are the latest rage and trend for smaller bathroom spaces. They are compact and round tubs that can fit in areas as small as 2 square meters. You can choose from oval, rectangular, square, or the ever-popular triangular garden tubs. The shape of the tub will help you focus on the rest of the bathroom design.

5. Faucet and Shower Head Design

The shower head in your bathroom comes in as many diverse choices as the tubs. You can go with a massaging head that helps relax tired muscles or go with a wide, overhead design that feels like a soaking Amazon rain. Your plumber can install the right faucets and shower heads to accentuate the beauty of your new bathroom.

6. Natural and Added Lighting

Windows around your shower and tub area aren’t the best option unless you are guaranteed the space is private. Windows can add a lot of extra natural light and save on energy bills. You can also add relaxing lighting fixtures or spice things up with a little neon color. The experts at Caldwell Plumbing are capable of providing you with further information.

7. Extra Features

Adding the extras can sometimes make your bathroom a complete oasis of relaxation. Consider adding a sauna, heat lamps, suntan bed, or jacuzzi tub. You’ll never want to leave the bathroom again.

Getting a little creative with your new bath and shower installation can give you a bathroom you’ll enjoy for decades.


7 Ways Water Gets Inside Your Home From the Roof

The roof of any home is an important feature of the design and build that keeps all types of moisture outside. Failures, even small ones, can lead to leaks that end up causing prolific damage. A roofer can locate and fix leaks quickly.

1- Incorrect Installation of a New Roof

Having a new roof installed incorrectly can cost you much more than having to get the work done again. Holes made by incorrectly placed nails can cause your roof to leak in numerous spots. The resulting water damage can cost thousands to repair if it’s not noticed right away. Be choosy about the roofing service you use and make sure they come to you with high praise and recommendations.

2- Holes From Debris

Tree limbs can be tough on a roof. A weighty limb can break a hole in your roof. Other types of debris like lawn furniture can also puncture through the roof with high enough winds. Any break in the roof will allow rain and other moisture free access to the interior of your home. For more insights, Cherry and Clark Roofing is a good resource to find additional information.

3- Failed or Missing Flashing

Flashing is a strip of metal that runs along the areas where parts of your roof join. Without this strip of metal attached to the roof, you will have a leak problem. Have an experienced roofer replace any flashing that is bent, loose, or missing,

4- Vents or Skylights

Any vents that run through your roof or skylights placed in the roof are weaknesses that have to be monitored to ensure they are and stay sealed. It’s the first areas to check if you begin to experience an unexplained roofing leak. The fix is typically inexpensive and requires a little additional sealant material.

5- Chimney Crowns

The base of the chimney that enters your roof has mortar material called the crown. Cracks and weathering of the mortar can cause it to break apart, fall off or crack deep enough to allow water intrusion. Check these areas periodically to ensure it’s sound and leak-proof.

6- Missing Roofing Materials

Areas with missing roofing materials are open doorways for moisture to come right on in your home. Stop this problem by having the materials replaced. Discuss whether its time to look at roofing replacement if the area of missing or damaged materials is big.

7- Missing or Damaged Chimney Cap

The cap piece that tops your chimney is an important piece that keeps water from rains or snows from going directly down your chimney. It can become dented or come up missing over the years. Have it replaced to make sure your chimney area stays dry and mold-free.

A licensed and certified roofer can determine the source of your roofing leak and have it repaired quickly.